Every Superlove product tells the story of pairs of hands, of skills and craftsmanship of the finest details and a commitment to being as ethical as possible in every corner of the business. Most Superlove styles are made in Britain. We run our own, 100% solar-powered manufacturing studios in Staveley - a small rural village in the English Lake District.
Some of the styles in our collection require highly specific machines and an exceptional level of skill to create. So in order to meet demand, we are also partnered with a Merino specialist manufacturer in Vietnam who we have carefully selected to ensure that only does their exceptional quality, match our own, but that their ethical values do also.
We're a long way from the mean streets of fast fashion and we like it that way.