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Privacy & Cookie Policy

At Superlove we take privacy seriously and are committed to protecting your personal data. This privacy policy will explain how our company
(Superlove Limited T/A Superlove Merino) uses the personal data we collect from you when you use our website, including any data you may provide through this website when you sign up to our mailing list or purchase our products.

Please note: Whilst our website sells clothing designed for children, our website and e-store itself is not designed for use by children, therefore, apart from critical information relating to the size of clothing items, we do not knowingly collect any data relating to children.

Read our full privacy policy here

Cookie Policy

Our Cookie Policy contains a list of all the cookies used this website, along with detailed information about each. It also helps you understand how your data is used, how long the cookies will remain on your device, and more.

Read our full Cookie Policy here

Shop Award Winning Merino

merino newborn baby pyjamas

Merino Hoodies

merino kids thermal base layers unisex

merino baby sleeping bag

Merino Sleeping Bags

womens merino base layer thermal set

At Superlove, our ethos is centered around creating the highest quality sustainable Merino, crafted with the utmost ethical standards and guided by the principles of slow fashion. Every piece in our collection is thoughtfully designed to be truly useful, beautiful, sustainable, and of the highest possible quality. As a zero-waste brand, we produce carefully limited quantities in our factory in the English Lake District.

We believe that, when approached mindfully, the Black Friday period can be an opportunity to make thoughtful choices in favor of sustainable, high-quality items from brands that promote a kinder, more natural future for our little ones. And who doesn’t love a discount? We certainly do!

This year, as part of our tradition, we’re offering 20% off site-wide. But we’re also giving back—20% of all Love Friday profits will be donated to Action for Children.

The donation will support the Secret Santa appeal, a wonderful initiative helping children facing extreme hardship and poverty during the toughest time of the year. You can read more about the charity here. We’re especially excited to contribute, as Nationwide Bank will be matching all donations made between now and December 3rd.

Notes

Early access (subscribers only) to our Love Friday sale will open at 6 p.m. on Monday, November 25th.
Open access will commence at 6 p.m. on Tuesday, November 26th.
The sale will run until midnight on Sunday, December 1st.
20% discount will apply sitewide to all items (while stocks last).
To help our small team during this busy time, we may require an extra day to ship your order, and Express and Special Delivery Shipping (UK) will not be available.
If you need your item urgently, please email us at care@superlovemerino.com and we'll do all we can to assist.

Privacy policy | Information | Superlove