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The Gift of Premium Merino

Baby & Toddler Gifts

Kids Gifts

Womens Gifts

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Superfine Merino is nature's technical 'Super Fibre'

Naturally thermoregulating for perfect comfort in all seasons.
Supersoft, ethical & multi-award winning.

This is Merino like no other...

Play All Day

Superfine Merino for Every Adventure

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Premium Merino 240 Base Layers View all

Save 12%

womens merino thermal base layer superlove merino navy #colour_french-navy

Women's Merino 240 Thermal Base Layer Set

Superlove Merino

Dhs. 900.00 Dhs. 796.00

Save 7%

baby merino thermal base layer Superlove Merino green #colour_wild-green

Baby Merino Thermal Base Set

Superlove Merino

Dhs. 330.00 Dhs. 307.00

Save 12%

Merino wool kids thermal baselayer pyjama set in black #colour_ink

Merino wool kids thermal baselayer pyjama set in green #colour_wild-green

Merino Kids Thermal Base Layer Set

Superlove Merino

Dhs. 424.00 from Dhs. 373.00

Baby Merino Bodysuit

Superlove Merino

from Dhs. 165.00

Merino kids thermal baselayer top black #colour_ink

merino kids base layer thermal black detail #colour_ink

Merino Kids Base Layer Top

Superlove Merino

from Dhs. 212.00

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12 products

Sleep All
Night

Better, safer, thermoregulated Sleep

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Multi-Award Winning Merino Sleeping Bags View all

20% off any 2

Merino Baby Sleeping Bag

Superlove Merino

from Dhs. 420.00

20% off any 2

Merino toddler sleeping bag safari animals #colour_on-safari

Merino toddler sleeping bag safari animals front #colour_on-safari

Merino Toddler Sleeping Bag | With Feet

Superlove Merino

from Dhs. 420.00

20% off any 2

Merino toddler sleeping bag Superlove Merino grey bears #colour_bearhugs-cloud-grey

Merino Toddler Sleeping Bag | Classic

Superlove Merino

from Dhs. 495.00

20% off any 2

Merino Baby Sleeping Bag

Superlove Merino

from Dhs. 420.00

20% off any 2

toddler merino sleeping bag with feet pink still #colour_vintage-rose-melange

superlove toddler merino sleeping bag with feet side pink still #colour_vintage-rose-melange

Merino Toddler Sleeping Bag | With Feet

Superlove Merino

from Dhs. 420.00

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8 products

Our Customers Say

★★★★★
Wish I had discovered this Merino earlier. Takes all the guesswork out of room temperatures for your baby. This sleeping bag lasts up to two years old, so although it is not a cheap purchase, you get your moneys worth! Great quality.
Rebecca K

★★★★★
So happy we came across Superlove Merino, this sleep sack has been such a game changer for our little girls sleep. It’s extremely soft & keeps her warm when it’s cool & cool when it’s warm. I love that this will last till she’s 2. Superlove Merino is worth every penny!
Andrea H.

★★★★★
Perfect as usual. Very satisfied with my latest order (merino babygrow) the quality is always there and unbeatable
Amelie K

★★★★★
These vests are sooooo soft. I'm allergic to normal wool but these are sublime
Rebecca L

★★★★★
This is the BEST merino you will find anywhere. My kids love their base layers and now, I'm in love with my own too hearteyes
Joan B

★★★★★
I love this sleeping bag; it is so soft and remains so after repeated washing. I love that I don’t need to worry about the temperature and the design is so clever
Emma K

★★★★★
We love this swaddle so much that we bought another one! It is so convenient that it regulates our baby's temperature so we don't have to worry and so easy to use. Love!
Siera O.

★★★★★
Amazing vest keeps my toddlers core all snuggly! Really so impressed yet again with Superlove Merino. Initially I was a bit reluctant to spend this much on a vest but worth every penny and find we use it constantly so am now getting another
Amy B.

★★★★★
Love these sleeping bags, I have three! My baby sleeps so well in them. They are breathable yet warm and he has enough room to kick his legs about. Highly recommend!
Diana W