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At Superlove, our ethos is centered around creating the highest quality sustainable Merino, crafted with the utmost ethical standards and guided by the principles of slow fashion. Every piece in our collection is thoughtfully designed to be truly useful, beautiful, sustainable, and of the highest possible quality. As a zero-waste brand, we produce carefully limited quantities in our factory in the English Lake District.

We believe that, when approached mindfully, the Black Friday period can be an opportunity to make thoughtful choices in favor of sustainable, high-quality items from brands that promote a kinder, more natural future for our little ones. And who doesn’t love a discount? We certainly do!

This year, as part of our tradition, we’re offering 20% off site-wide. But we’re also giving back—20% of all Love Friday profits will be donated to Action for Children.

The donation will support the Secret Santa appeal, a wonderful initiative helping children facing extreme hardship and poverty during the toughest time of the year. You can read more about the charity here. We’re especially excited to contribute, as Nationwide Bank will be matching all donations made between now and December 3rd.

Notes

Early access (subscribers only) to our Love Friday sale will open at 6 p.m. on Monday, November 25th.
Open access will commence at 6 p.m. on Tuesday, November 26th.
The sale will run until midnight on Sunday, December 1st.
20% discount will apply sitewide to all items (while stocks last).
To help our small team during this busy time, we may require an extra day to ship your order, and Express and Special Delivery Shipping (UK) will not be available.
If you need your item urgently, please email us at care@superlovemerino.com and we'll do all we can to assist.