A Little Hat. A Lot Of Love

At Superlove, we believe childhood should be full of adventure, comfort and good nights’ sleep. That’s why we make thoughtful clothing from nature’s cleverest fibre: Merino wool.

​Naturally Comfortable

​Superfine Merino wool is soft against delicate skin, helps regulate temperature and keeps little ones comfortable through all their adventures.

​Made With Care

​Founded by two mums, we create thoughtful, long-lasting clothing using natural fibres, with children’s comfort and a better future in mind.

​Designed In The Lakes

​All our products are designed in Britain, with most made in our solar-powered factory in the heart of the Lake District.