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    LOVE FRIDAY LOVE FRIDAY Be the change you wish to see in the world (thank you Ghandi) This quote sums up how we really feel about #BlackFriday and hopefully for others out there, it will resonate too.   We live on a planet overflowing with STUFF, and sadly a fair chunk of it is literally rubbish (or soon will be) created without heart and with only profit in...
    About Superlove MerinoSuperlove Merino was founded during the particularly frozen winter of 2012 by the two of us, Becky Sayer, an English textile and garment designer for whom every problem is an invitation to create; and Suse Fletcher a Kiwi wool-geek with a penchant for perfection and a background in Merino wool. As long-time Merino converts ourselves (once tried you never go...
    The gift of Merino for everyone on your list...Premium Superfine Merino wool makes the most thoughful and insightful of gifts. After all, the gift of Merino is much more than the item itself, the real gift is revealed in the better, deeper and safer sleep at night and the freedom to play outdoors (or lounge indoors) all day in cosy, cloud soft comfort. Wrap your loved ones in...
    Sale on Baby and Toddler Merino Clothing & Sleep BagsIt's that time of year again, huge discounts abound and if you've any money left in your pockets after Christmas then there are some wonderful bargains to be had. Superlove Merino is no exception of course, with our BIG chill winter sale on all our lovely warm merino wool baby & toddler clothing and sleep bags on from Boxing day. There...
    Returns & ExchangesWe are sure you'll love your beautiful soft Superlove Merino, but if you do need to send something back. Here’s how it all works: Try everything on first but do keep the label attached. If for any reason you are not totally happy with anything, please return the item to us within 28 days of receipt, unworn in original condition...
    Privacy & Cookie PolicyAt Superlove we take privacy seriously and are committed to protecting your personal data. This privacy policy will explain how our company (Superlove Limited T/A Superlove Merino) uses the personal data we collect from you when you use our website, including any data you may provide through this website when you sign up to our mailing list or purchase our products....
    Merino Wool in SummerMerino Wool in Summer - Keep your Baby Comfortable All Year Round. The Merino sheep is an ancient breed. And without a doubt one of the most resilient.  Superlove Merino spend all year happily and naturally withstanding conditions the rest of us would only call extreme. High up on New Zealand's Southern Alps where temperatures range from 35°C in summer...
    Our EthicsSuperlove the company was first inspired in 2012 by our two baby girls. Beyond creating the very best Merino to keep them cosy in the UK winters, we also decided that in creating a brand and putting products out into a world - already full of products - that it had to be for the good of all.  The children...
    Merino - The Super Wool
    Sleeping Bag Layering & Temperature GuideSeveral factors determine your child's comfort, such as the number of layers they have on and what they are made from (including the thickness of the fabrics), your child's health and circulation and the ambient temperature of the sleeping space are also relevant factors. Below is a guide to assist you in selecting the right Superlove Merino sleeping bag and...
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    Merino Wool ResearchIn an overhyped world where 'greenwashing' is everywhere, things can seem too good to be true. Happily that is not the case with Superlove Merino wool, the many unique and remarkable properties of merino are backed up by a wealth of solid scientific evidence; and equally well documented thanks to the numerous universities, medical and scientific institutes that conduct formal research...