ReMerino™
Zero Waste Knitwear
Zero Waste Knitwear
Our luxurious knitwear has its roots in the Merino wool offcuts created in our own production process, recycled into exquisite yarn in Yorkshire then knitted for us in Cumbria by Oubas Knitwear.
This 100% Merino recycled knitwear collection gives a modern feminine update to the traditional chunky rib, beloved for its extra loft and warmth
In a perfect cool-neutral gray with subtle neps of colour inherited from the original - now recycled - shades.
A homage to sustainability, great British craftsmanship and creative collaboration
A Zero Waste collaboration between Superlove Merino and Oubas Knitwear in Cumbria and Yorkshire's IINOUIIO to create luxurious, ethical knitwear pieces from Merino cutting room waste, that would otherwise be destined for landfill.
Luxuriously Soft
Recycled Wool
Extra Loft, Extra Warmth
Slow Fashion | Kept Local
Thermo Regulating
Happy Sheep
At Superlove, our ethos is centered around creating the highest quality sustainable Merino, crafted with the utmost ethical standards and guided by the principles of slow fashion. Every piece in our collection is thoughtfully designed to be truly useful, beautiful, sustainable, and of the highest possible quality. As a zero-waste brand, we produce carefully limited quantities in our factory in the English Lake District.
We believe that, when approached mindfully, the Black Friday period can be an opportunity to make thoughtful choices in favor of sustainable, high-quality items from brands that promote a kinder, more natural future for our little ones. And who doesn’t love a discount? We certainly do!
This year, as part of our tradition, we’re offering 20% off site-wide. But we’re also giving back—20% of all Love Friday profits will be donated to Action for Children.
The donation will support the Secret Santa appeal, a wonderful initiative helping children facing extreme hardship and poverty during the toughest time of the year. You can read more about the charity here. We’re especially excited to contribute, as Nationwide Bank will be matching all donations made between now and December 3rd.