Superlove by name has always meant being Superloving by nature. So as part of that, we've teamed up with Ecologi and The Eden Reforestation Project to sponsor the wonderful work they are doing to reforest zones that have been depleated by logging and clearing, especially in developing countries. 

For every £10 you spend on Superlove Merino, you help us plant 3 trees that will, over time, become a forest all over the world. 

We decided to launch our forest on Black Friday 2021, because we think 'Forest Friday' is way cooler, but it's not just for Friday, we're planning to do this forever!

Check out the Superlove Forest right here and watch it grow.

Search the Store