Superlove is an adventurous brand for adventurous little people. We take nature's 'Super Fibre' - Pure Superfine Merino Wool and create clothing and sleep bags for babies, toddlers and children aged 0 - 7 years, that are as high performing as they are supersoft and luxurious. Our Merino is special and you'll feel the difference at first touch. We source the best quality Superfine Merino Wool in the world and double knit it to create an extra generous fabric that is perfect for the cooler British and European climate - Superfine, Supersoft and Superwarm. In Superlove Merino little ones will stay snug, dry and comfortable, all day long and all year round. Superlove in both name and in nature, we've made sure that our beautiful multi-award winning products are ethical every step of the way, from the farm to your little one. Superlove means being kind to animals, people and the planet we all share.