Superfine Merino Baby & Kids Clothing & Sleepwear

Superlove is an adventurous brand for adventurous little people. We take nature's 'Super Fibre' - Superfine Merino Wool and create clothing and sleep bags for babies, toddlers and children aged 0 - 6 years, that are as high performing as they are supersoft and cute. Our Merino is special and you'll feel the difference at first touch. We source the best quality merino wool in the world to create a signature fabric that is perfect for the cooler British and European climate - Superfine, Supersoft and Superwarm. In Superlove Merino little ones will stay snug, dry and comfortable, all day long and all year round. Superlove in both name and in nature, we've made sure that our beautiful Merino products are ethical in every way - kind to animals, people and the environment we all share.

Let the adventure begin...

ADVENTure Calendar - 17 December

Chase your shadow!

The first time a child notices their shadow is a precious moment. It's one of those tiny, incredible things that we all-too-often take for granted. Imagine how strange it must be to suddenly notice your shadow and not be able to get away from it! Winter sun makes the best shadows - let's hope for a bright, clear winter day to go shadow chasing.

There's an adorable series of clips of toddlers finding their shadows here.