Superfine Merino Baby & Kids Clothing & Sleepwear

Superlove is an adventurous brand for adventurous little people. We take nature's 'Super Fibre' - Superfine Merino Wool and create clothing and sleep bags for babies, toddlers and children aged 0 - 6 years, that are as high performing as they are supersoft and cute. Our Merino is special and you'll feel the difference at first touch. We source the best quality merino wool in the world to create a signature fabric that is perfect for the cooler British and European climate - Superfine, Supersoft and Superwarm. In Superlove Merino little ones will stay snug, dry and comfortable, all day long and all year round. Superlove in both name and in nature, we've made sure that our beautiful Merino products are ethical in every way - kind to animals, people and the environment we all share.

Let the adventure begin...

ADVENTure Calendar - 12 December

Hide and Seek!

Who doesn't love a game of hide and seek? Take it outside! Trees and bushes make excellent hidey-holes for active toddlers and the fresh air will help them sleep later on.

Babies as young as 4 months love to play peek-a-boo (but all they need is a pair of hands to hide behind and a funny face to pop out at them!).

BOO!

Peek-a-boo is often the catalyst for a baby's first laugh - one of the most magical moments a parent can experience.

Feel the superlove!