Superfine Merino Baby & Kids Clothing & Sleepwear

Superlove is an adventurous brand for adventurous little people. We take nature's 'Super Fibre' - Superfine Merino Wool and create clothing and sleep bags for babies, toddlers and children aged 0 - 6 years, that are as high performing as they are supersoft and cute. Our Merino is special and you'll feel the difference at first touch. We source the best quality merino wool in the world to create a signature fabric that is perfect for the cooler British and European climate - Superfine, Supersoft and Superwarm. In Superlove Merino little ones will stay snug, dry and comfortable, all day long and all year round. Superlove in both name and in nature, we've made sure that our beautiful Merino products are ethical in every way - kind to animals, people and the environment we all share.

Let the adventure begin...

ADVENTure Calendar - 10 December

Find a natural trampoline!

If you go walking in the woods or your local park, look out for big clumps of moss or big piles of leaves. Have a go at jumping onto them like a trampoline. Boing... boing... boing...

The clumps of moss you see around Britain during winter are Spagnum Moss and like merino wool is clever stuff imbued with more than its fair share of mother nature's intelligence.