December 03, 2013


Superfine Merino Baby & Kids Clothing & Sleepwear

Superlove is an adventurous brand for adventurous little people. We take nature's 'Super Fibre' - Superfine Merino Wool and create clothing and sleep bags for babies, toddlers and children aged 0 - 6 years, that are as high performing as they are supersoft and cute. Our Merino is special and you'll feel the difference at first touch. We source the best quality merino wool in the world to create a signature fabric that is perfect for the cooler British and European climate - Superfine, Supersoft and Superwarm. In Superlove Merino little ones will stay snug, dry and comfortable, all day long and all year round. Superlove in both name and in nature, we've made sure that our beautiful Merino products are ethical in every way - kind to animals, people and the environment we all share. 

 Let the adventure begin...

ADVENTure Calendar - 3 December

Go on a Treasure Hunt!

 A simple walk can become an adventure with a little imagination (and a good dose of patience!)

It's all too easy to take for granted the little, amazing things that surround us, but for a baby or toddler EVERYTHING is exciting and new. Do you live in a city or town? By the sea or near a wood? Near a park or a field? Look around for treasure - it's all around us. Fill your pockets with interesting objects and make a treasure basket at home. Toddlers will love collecting the treasure and babies will love playing with the treasure basket. Add to the collection with simple objects around the home and let your baby explore the textures, smells and colours. This is wonderful for cognitive development. There is a great article on treasure baskets and heuristic play for babies and toddlers here.

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