Slow Fashion
Sustainable Production
Sustainable Production
Our recycled Merino knitwear has its roots in the superfine Merino offcuts created in our own production process, recycled into exquisite yarn in Yorkshire then knitted for us in Cumbria by Oubas Knitwear.
A homage to sustainability, great British craftsmanship and creative collaboration
A Zero Waste collaboration between Superlove Merino and Oubas Knitwear in Cumbria and Yorkshire's IINOUIIO to create luxurious, ethical knitwear pieces from Merino cutting room waste, that would otherwise be destined for landfill.
Luxuriously Soft
Recycled Wool
Extra Loft, Extra Warmth
Slow Fashion | Kept Local
Thermo Regulating
Happy Sheep