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Multi-Award Winning Merino

Platinum+ Gold Winners

Cool Wool

Summer Comfort in 50/50 Merino + Cotton Blends
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Superpremium Merino 240gsm
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Warm in Winter
Cool in Summer

Naturally Breathable + Thermoregulating
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Stylish, versatile + sustainable Merino

Premium Merino wool clothing & sleepwear for babies, kids & women

Superfine Merino is nature's technical 'Super Fibre'
Naturally thermoregulating for perfect comfort in all seasons.
Supersoft, ethical & multi-award winning.
This is Merino like no other...

Play All Day

Superfine Merino for Every Adventure

Our Customers Say


Wish I had discovered this Merino earlier. Takes all the guesswork out of room temperatures for your baby. This sleeping bag lasts up to two years old, so although it is not a cheap purchase, you get your moneys worth! Great quality.

Rebecca K

So happy we came across Superlove Merino, this sleep sack has been such a game changer for our little girls sleep. It’s extremely soft & keeps her warm when it’s cool & cool when it’s warm. I love that this will last till she’s 2. Superlove Merino is worth every penny!

Andrea H.

Perfect as usual. Very satisfied with my latest order (merino babygrow) the quality is always there and unbeatable

Amelie K

These vests are sooooo soft. I'm allergic to normal wool but these are sublime

Rebecca L

This is the BEST merino you will find anywhere. My kids love their base layers and now, I'm in love with my own too hearteyes

Joan B

I love this sleeping bag; it is so soft and remains so after repeated washing. I love that I don’t need to worry about the temperature and the design is so clever

Emma K

We love this swaddle so much that we bought another one! It is so convenient that it regulates our baby's temperature so we don't have to worry and so easy to use. Love!

Siera O.

Amazing vest keeps my toddlers core all snuggly! Really so impressed yet again with Superlove Merino. Initially I was a bit reluctant to spend this much on a vest but worth every penny and find we use it constantly so am now getting another

Amy B.

Love these sleeping bags, I have three! My baby sleeps so well in them. They are breathable yet warm and he has enough room to kick his legs about. Highly recommend!

Diana W

Sleep All

Better, safer, thermoregulated Sleep

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