Our recycled 100% Merino is the perfect balance of supreme softness, long life, total warmth and durability
Premium Merino
Luxuriously Soft
Taking sustainability to another level. These knits are created from wool yarn recycled from merino cutting room waste that would otherwise be destined for landfill.
Zero Waste
Recycled Wool
The natural crimp in our 100% merino wool creates pockets of air that keeps warmth in and moisture out. A traditional fisherman's rib knit enhances this yet further, creating a breathable and super cosy feel perfect for even the coldest of days...
Ribbed Knit
Extra Loft, Extra Warmth
The 'true north' of zero waste.
Crafted in Cumbria from 100% Merino yarn recycled just down the road in Yorkshire.
Made in the UK
Slow Fashion | Kept Local
Merino wool is unlike any other fibre with its ability to intelligently detect heat (or lack of) and adapt to suit body temperature. Merino creates a climate controlled bubble around the body holding in the heat for extra cosiness in cold weather, then quickly releasing it to cool the body when conditions change and warm up.
Naturally
Thermo Regulating
All our Sheep are ZQ or ZQRX certified meaning they enjoy the highest standards of animal welfare anywhere on earth and are never subjected to mulesing. Many of our farms employ regenerative farming practises to improve biodiversity and sequester carbon from the atmosphere.
Ethical Wool
Happy Sheep
reMerino™
Sustainable Zero Waste Knitwear
A Zero Waste collaboration between Superlove Merino and Oubas Knitwear in Cumbria and Yorkshire's IINOUIIO to create luxurious, ethical knitwear pieces from Merino cutting room waste, that would otherwise be destined for landfill.
