News
Recently a customer wrote to us and asked us to recommend the best laundry liquid for washing Merino Wool. Our founder Suse is a walking laundry encyclopedia and knows everything there is to know about wool care, so we thought we...
Continue reading
This one is dedicated to Jenny (the much-loved mother-in-law of our founder Suse Fletcher). At Superlove HQ we know what PJs need to be made from (Merino - nothing else will do), how they should fit and how to get...
Continue reading
Plastic...clever, useful, cheap and - in the end - ultimately terrible stuff. Used in the way it is, as a cheap alternative to more authentic and natural substances and without much consciousness, it is having a very negative impact on...
Continue reading
A good base layer will keep your child happy and comfortable year round in all kinds of weather. Ensuring your baby or toddler is warm enough (but not too hot) can be a constant worry for parents during cold weather....
Continue reading
Hide and Seek! Who doesn't love a game of hide and seek? Take it outside! Trees and bushes make excellent hidey-holes for active toddlers and the fresh air will help them sleep later on. Babies as young as 4 months love...
Continue reading