Gift Card Gift Cards Superlove Merino
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Shopping for someone else but not sure what to give them? Give them the gift of choice (and warmth and sleep) with a Superlove Merino gift card.

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Our Merino fabrics are spun from hand-selected superfine Merino wool of between 17.6-18.5 microns (one micron = one-thousandth of a millimetre). Fibres so fine, they fall far below the skin's itching threshold of 25 microns. The perfect balance of supreme softness, long life durability and perfect for soothing and healing ezcema.

Zero Itch

Superfine + Skin Loving

Itch free Merino wool for ezcema
Merino wool is unlike any other fibre with its ability to intelligently detect heat (or lack of) and adapt to suit body temperature. Merino creates a climate controlled bubble around the body holding in the heat for extra cosiness in cold weather or releasing it to cool the body when needed.

Naturally

Thermo Regulating

Our factory in the Lake District is 100% Solar powered. Sewing machines buzz happily alongside the bees in the meadow outside our window. This is low impact manufacturing, as it should be.

Solar Powered

Manufacturing

solar powered manufacturing
The perfect weight, a more generous loft and warmth for the winter than the standard 195gsm Merino most typically found in clothing, yet still lightweight, comfortable and cooling in all but the hottest of summer conditons. 240gsm is the 'sweet spot' for the British and Northern European climate year round.

Mid Weight

Luxe Double Knit

midweight merino for winter
Studies show that sleeping in Merino improves the quality and depth of sleep. By creating a perfect thermal and humidty balanced microclimate around the body, significantly more time is spent in the deep phases of sleep (where all the good stuff happens). Infants sleeping in Merino were found to settle quicker. wake less and sleep for longer periods.

Sleep Enhancing

Better & Safer Sleep (for Longer)

merino wool for better baby sleep
All our Sheep are ZQ or ZQRX certified meaning they enjoy the highest standards of animal welfare anywhere on earth and are never subjected to mulesing. Many of our farms employ regenerative farming practises to improve biodiversity and sequester carbon from the atmosphere.

Ethical Wool

Happy Sheep

ethical merino wool
Best Baby Sleeping Bag Platinum Loved by parents award 2023
Best Eco Childrens Clothing Junior Design Award Platinum
Organic Best Baby Sleeping Bag Award 2022
mumsnet best baby sleeping bag
smallish gold award

Materials

Superfine Merino

THE SUPERWOOL™

Superfine Merino is a technical superfibre - packed with unparelled natural attributes.

• Superwarm 240gsm
Double knitted for extra softness, loft and insulation

• Thermoregulating + Insulating in the cold and cooling in the heat

• Cloud soft - Superfine Merino has a fibre diameter of 17.6-18.5 microns making
it perfect for baby skin + soothing on eczema

• Moisture wicking and warm when wet – Merino can absorb 60% of it’s own weight in water without feeling damp

Organic Cotton

GOTS + OEKO-TEX

Pure and oh-so soft, organic cotton is grown with care not chemicals.

Growing organically protects the environment and the well-being of the farmers who pick cotton by hand. And ensures the final fabric is clean and safe for your little one.

Compared to conventional cotton, Organic Cotton is better for soil health and ensures water is managed in a more sustainable way.

It also avoids the greenhouse gas emissions & polluting outcomes associated with pesticide production.