Get 20% + Give 20%


20% off sitewide

PLUS we'll be donating a further 20% of profits from Love Friday to the charity CHOOSE LOVE

Shop 20% Off

Love Friday 2023

The Superlove tradition of LOVE Friday is here, it’s the 8th anniversary since we first decided we would only join in with this thing - if we could flip it into something positive. 
So enjoy 20% off sitewide AND we'll donate another 20% of profits from Love Friday to CHOOSE LOVE
We've chosen this charity this for the important work they are doing getting humanitarian aid to children caught up in war and conflict


From Thursday 23rd (except for our email list who got early access on the 22nd) until midnight on Sunday 26th

Only for early access on Wednesday 22nd. After that the 20% will be automatically reflected in the prices

At the end of the sale, we'll donate 20% of the net profits from Wednesday to Sunday to Choose Love.

This year it is Choose Love. We tend to choose children's charities and Choose Love are doing some amazing work helping get humanitarian aid quickly to innocent little ones caught up in war and conflict. Something we all know is so urgently needed right now...

No, from midnight Thursday 23rd the discount is already there in the listed price. No additional codes can be used. If you have a code from another time, it will reactivate once the sale is over.

Our standard return policy applies to purchased items with the following exception. Returns received on items purchased prior to the sale period, will disqualify for free returns in the event that the same item(s) are re-purchased in the sale.

About Choose Love

Choose Love are pioneering a new movement in humanitarian aid: fast, flexible, and transparent.

They go where the need is greatest, find the local organisations doing the most effective work, and give them what they need to help people – whether thats funding, material aid or volunteers.