Environmental sustainability is central to the Superlove Merino ethos we are proud to be a Zero-Waste brand. The Zero-Waste collection centers on a unique fabric we have called reMerino™ - made by reconstructing cutting room scrap. Other styles are designed to be produced using zero-waste pattern cutting techniques whereby all pieces are cut from the spaces of waste between other, larger garments. Other initiatives include our preloved trade-ins, repairs lab and imperfect factory seconds.
All Superlove products are made in Britain from ethically sourced Merino that meets Bluesign, GOTS and Oeko-tex standards.