Environmental sustainability is central to the Superlove Merino ethos and has led to us becoming, in 2019, one of the world’s first 100% Zero-Waste brands. The Zero-Waste collection centers on a unique fabric we have called reMerino™ - made by reconstructing cutting room scrap. The bibs and hats are designed to be produced using zero-waste pattern cutting techniques whereby all pieces are cut from the spaces of waste between other, larger garments. 

All Superlove products are made in Britain from ethically sourced Merino that meets Bluesign, GOTS and Oeko-tex standards.