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Sale Sunday 3rd July Access to the Sale This sales starts out invite only. You’ll need a secret link to access the sale. This link will be sent out by email on Sunday night at: 8.30pm (to all email subscribers...
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For eons, parents have been wrapping their babies in the natural fibres of Merino wool to keep them warm and comfortable, and there is now a large body of scientific evidence to show why. Harvard Medical school studies show that...
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Recently a customer wrote to us and asked us to recommend the best laundry liquid for washing Merino Wool. Our founder Suse is a walking laundry encyclopedia and knows everything there is to know about wool care, so we thought we...
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This one is dedicated to Jenny (the much-loved mother-in-law of our founder Suse Fletcher). At Superlove HQ we know what PJs need to be made from (Merino - nothing else will do), how they should fit and how to get...
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Plastic...clever, useful, cheap and - in the end - ultimately terrible stuff. Used in the way it is, as a cheap alternative to more authentic and natural substances and without much consciousness, it is having a very negative impact on...
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