
Premium Merino
Luxuriously Soft


Zero Waste
Recycled Wool


Ribbed Knit
Extra Loft, Extra Warmth


Made in the UK
Slow Fashion | Kept Local


Naturally
Thermo Regulating


Ethical Wool
Happy Sheep

Sustainable Zero Waste Knitwear
A Zero Waste collaboration between Superlove Merino and Oubas Knitwear in Cumbria and Yorkshire's IINOUIIO to create luxurious, ethical knitwear pieces from Merino cutting room waste, that would otherwise be destined for landfill.
