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Enjoy up to 50% off selected styles and colours in our warehouse sale!

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organic cotton newborn baby hat animal #colour_enchanted-forest

organic cotton newborn baby hat grey cloud #colour_silver-linings

Organic Cotton Baby Hat

Superlove Merino

Kids merino thermal base layers

merino baby sleeping bags

Latest News | Blog

Find out what's happening in the wooly world of Superlove Merino

Our Ethics

The earth's future is our children's future. Merino is the perfect fibre to inspire a love of nature and her gifts. Our mission to have a positive impact on the world around us, is knitted into every garment.

Our Merino Sheep

Our wool is traceable right back to the farms in New Zealand. As free-range as wild as it gets

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