Merino wool naturally insulates so well that your child will always be the right temperature, yet it is so superfine there is no bulk to hamper that precious freedom of movement. Supersoft & 100% natural - merino is ideal worn as a first layer next to the skin for even the most sensitive skins. 

Superlove merino clothing and sleep bags are like no other, perfect for newborns, babies and toddlers and made from 100% ethically farmed merino wool of the highest quality. At 235gsm, Superlove merino is ideally calibrated to keep little ones warm and happy - whatever the weather, indoors and outdoors, daytime and night. 

Superlove merino makes the kind of inspired newborn gift the most discerning of parents will love. 

Superlove in both name and in nature, we've made sure that our beautiful merino products are ethical in every way - kind to animals, people and the environment we all share. 

Let the adventure begin......