Superlove Merino was founded during the particularly frozen winter of 2012, in the English Lake District by Becky Sayer, an English textile and garment designer for whom every problem is an invitation to create; and Suse Fletcher a Kiwi wool-geek...

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.superlovemerino.com (the “Site”).PERSONAL INFORMATION WE COLLECTWhen you visit the Site, we automatically collect certain information about your device, including...

Several factors determine your child's comfort, such as the number of layers they have on and what they are made from (including the thickness of the fabrics), your child's health and circulation and the ambient temperature of the sleeping space...

Interested in selling Superlove Merino in your store? We welcome all wholesale enquiries, get in touch here.       

We're growing fast and think the whole world needs more Superlove - so wholesale enquiries are most welcome.  Just drop us a line via the form below and we'll be in touch! 

Merino Wool - Keep your Baby Comfortable All Year Round. The Merino sheep is an ancient breed. And without a doubt one of the most resilient.  Superlove Merino spend all year happily and naturally withstanding conditions the rest of us...

Superlove the company was first inspired in 2012 by our two tiny baby girls - beyond creating the very best Merino to keep them cosy in the UK winters (which goes without saying), when we started Superlove, we also decided...

Merino wool makes the best gift for a little one, whether newborn or not so new. Merino is a luxury fibre, rare and precious and because it has so many natural benefits it is the perfect way to spoil someone...

In an overhyped world where 'greenwashing' is everywhere, things can seem too good to be true. Happily that is not the case with Superlove Merino wool, the many unique and remarkable properties of merino are backed up by a wealth of solid...

The base layer (or first layer) should be soft, natural and breathable. Like a second skin, a good base layer will not inhibit freedom of movement and will support the  body's own way of regulating temperature. Base layers should also...

We are sure you'll love your beautiful soft Superlove Merino, but if you do need to send something back. Here’s how it all works: Try everything on first but do keep the label attached. If for any reason you are...

Superlove is the trading name of Superlove Ltd. This site is owned and operated by Superlove Ltd registered in England, company number 8406393. If you have any queries about these terms and conditions or if you have any comments or...

Superfine Merino is an extremely fine and silky soft type of 'superwool' that comes from the Merino Sheep - an ancient breed that has evolved over thousands of years to inhabit some of the most extreme enviroments on earth. Superlove...