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All Merino Sleeping Bags

All Merino Blankets & Swaddles

All Merino Clothing

All Merino Accessories

Zero Waste Merino

Merino for Newborns 0 - 3 Months

All Newborn Merino

Merino for Babies 3 - 12 Months

All Baby Merino

Merino for Toddlers 1 - 2 Years

All Toddler Merino

Merino for Kids 2 - 10 Years

All Kids Merino

About Superlove

Ethical Wool

Our Manufacturing

The Superwool - why Merino?

Merino for Better, Safer Sleep - 15% Off

Merino wool has a superior ability to breathe and naturally regulates both moisture and temperature, creating a cosy micro-climate around your little one and keeping them super snug and comfortable all night, yet without risk of overheating. It is thanks to the incredible natural attributes of merino wool that studies show baby's sleep patterns improve. Babies & children who sleep in merino have been found to settle more quickly, sleep more deeply and for longer periods.  Read more about the latest research on Merino wool and sleep here

SuperSwaddle™ - Merino Newborn Zip Swaddle
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SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
SuperSwaddle™ - Merino Newborn Zip Swaddle
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SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
SuperSwaddle™ - Merino Newborn Zip Swaddle
Quick View
SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
SuperSwaddle™ - Merino Newborn Zip Swaddle
Quick View
SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
SuperSwaddle™ - Merino Newborn Zip Swaddle
Quick View
SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
SuperSwaddle™ - Merino Newborn Zip Swaddle
Quick View
SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
SuperSwaddle™ - Merino Newborn Zip Swaddle
Quick View
SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
SuperSwaddle™ - Merino Newborn Zip Swaddle
Quick View
SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Merino Baby Sleep Gown
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Merino Baby Sleep Gown £45.00 GBP
Merino Baby Sleep Gown
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Merino Baby Sleep Gown £45.00 GBP
Merino Baby Sleep Gown
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Merino Baby Sleep Gown £45.00 GBP
Merino Baby Sleep Gown
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Merino Baby Sleep Gown £45.00 GBP
Merino Baby Sleep Gown
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Merino Baby Sleep Gown £45.00 GBP
Merino Baby Sleep Gown
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Merino Baby Sleep Gown £45.00 GBP
Merino Baby Sleep Gown
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Merino Baby Sleep Gown £45.00 GBP
Merino Baby Sleep Gown
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Merino Baby Sleep Gown £29.00 GBP £45.00 GBP
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Merino Baby Sleep Gown
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Merino Baby Sleep Gown £29.00 GBP £45.00 GBP
Merino Zip Sleepsuit
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Merino Zip Sleepsuit £45.00 GBP
Merino Zip Sleepsuit
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Merino Zip Sleepsuit £45.00 GBP
Merino Zip Sleepsuit
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Merino Zip Sleepsuit £45.00 GBP
Merino Zip Sleepsuit
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Merino Zip Sleepsuit £45.00 GBP
Merino Zip Sleepsuit
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Merino Zip Sleepsuit £45.00 GBP
Merino Zip Sleepsuit
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Merino Zip Sleepsuit £45.00 GBP
Merino Zip Sleepsuit
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Merino Zip Sleepsuit £49.00 GBP
Merino Zip Sleepsuit
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Merino Zip Sleepsuit £45.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
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Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
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Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
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Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
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Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
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Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
Quick View
Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
Quick View
Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
Quick View
Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
Quick View
Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
Quick View
Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Merino & Organic Cotton Baby Wrap Blanket
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Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
SuperSwaddle™ - Merino Newborn Zip Swaddle
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SuperSwaddle™ - Merino Newborn Zip Swaddle £45.00 GBP
Pure Ivory / NB - 3 Months+ Cloud Grey / NB - 3 Months+ French Navy / NB - 3 Months+ Soft Red / NB - 3 Months+ Wild Green / NB - 3 Months+ Thunder Grey / NB - 3 Months+ Raindrop / NB - 3 Months+ Vintage Rose / NB - 3 Months+
New
Merino Swaddle Blanket
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Merino Swaddle Blanket £59.00 GBP
Wild Green / 100cm x 100cm Raindrop / 100cm x 100cm Cloud Grey / 100cm x 100cm French Navy / 100cm x 100cm Pure Ivory / 100cm x 100cm Soft Red / 100cm x 100cm Vintage Rose / 100cm x 100cm Thunder Grey / 100cm x 100cm
Sale
Merino Baby Sleep Gown
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Merino Baby Sleep Gown from £29.00 GBP
Pure Ivory / NB - 3 Months French Navy / NB - 3 Months Cloud Grey / NB - 3 Months Thunder Grey / NB - 3 Months Wild Green / NB - 3 Months Raindrop / NB - 3 Months Vintage Rose / NB - 3 Months Blush Pink / NB - 3 Months Sky Blue / NB - 3 Months
Merino Zip Sleepsuit
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Merino Zip Sleepsuit from £45.00 GBP
Thunder Grey / Newborn Pure Ivory / Newborn Soft Red / Newborn Cloud Grey / Newborn French Navy / Newborn Wild Green / Newborn Vintage Rose / 0 - 3 Months Raindrop / 0 - 3 Months
Merino & Organic Cotton Baby Wrap Blanket
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Merino & Organic Cotton Baby Wrap Blanket £59.00 GBP
Silver Linings / 90cm x 90cm Drifting Off / 90cm x 90cm Enchanted Forest / 90cm x 90cm SuperStar / 90cm x 90cm Secret Garden / 90cm x 90cm Speckle / 90cm x 90cm Up and Away / 90cm x 90cm Millefleur / Vintage Rose / 90cm x 90cm Tractor / 90cm x 90cm Blue Tit / 90cm x 90cm Bumble / 90cm x 90cm

Plastic Free Packaging

Zero Waste

Every Order = 1 Tree Planted

Ethical Wool

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